Aarti Parmar is the owner of AP Brand Communications, which helps businesses develop meaningful, authentic brands through consultancy, coaching and design. She helps business owners work on their brand from the inside out, empowering them to discover the true purpose, vision and values behind their brand.
Aarti Parmar is the owner of AP Brand Communications, which helps businesses develop meaningful, authentic brands through consultancy, coaching and design. She helps business owners work on their brand from the inside out, empowering them to discover the true purpose, vision and values behind their brand.
Aarti started her business by taking the leap to leave her full-time job after feeling restricted by the boundaries that her job placed on her. She knew she could help more people by running a business of her own, so she proceeded to take her passion and expertise to the market.
In this podcast, Simon and Aarti discuss the importance of branding and purpose when building your business. If you enjoy this episode, please feel free to leave a review on Spotify or Apple Podcasts! It really helps our mission to help 10 million people start and grow their businesses.
“A Brand is an identity. A brand is a created perception, and it is those perceptions that form beliefs in peoples’ minds about your brand. So you need to create that emotional connection with your audience so that they think about you in the way you’d like them to think about you.”
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Aarti Parmar
https://www.aartiparmar.com/
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