Emily Watson is an International Marketing Manager at GoDaddy. Emily is an experienced digital marketing manager, specialising in paid social. Emily has worked in digital marketing across a range of industries including travel, aviation and new technology, as well as running campaigns across various markets worldwide, with a focus in recent years on EMEA.
Emily Watson is an International Marketing Manager at GoDaddy. Emily is an experienced digital marketing manager, specialising in paid social. Emily has worked in digital marketing across a range of industries including travel, aviation and new technology, as well as running campaigns across various markets worldwide, with a focus in recent years on EMEA.
So, what is paid advertising? Paid advertising is an online advertising model where advertisers bid to participate in real-time auctions to show their ads within slots on a specific platform or network. It is also sometimes called biddable media or PPC advertising. PPC stands for Pay-Per-Click advertising as you usually pay every time someone clicks on your ads.
In this episode, Emily helps us understand how to run a successful paid advertising campaign and shows us how you can boost your business performance in advertising, by using paid ads without losing money.
Topics
• Getting started with paid social - https://uk.godaddy.com/blog/3-reasons-invest-social-media-advertising/
• Paid VS Organic - https://uk.godaddy.com/blog/21-benefits-of-social-media-marketing-for-any-business/
• What do you need to have in place before running ads? - https://uk.godaddy.com/blog/how-to-create-a-social-media-marketing-strategy/
• How to use hashtags - https://uk.godaddy.com/blog/7-ways-to-get-new-social-media-followers-for-your-business/
• How GoDaddy's digital marketing suite can help - https://uk.godaddy.com/blog/21-benefits-of-social-media-marketing-for-any-business/
Powered by GoDaddy UK:
40% off: https://bit.ly/3IZ0Ibc
Tailor Brands:
Pep for 40% off https://tailorbrands.go2cloud.org/SH5U
FOR MORE HELP START HERE: