Meet Rory Sutherland, Vice Chairman of Ogilvy, one of the largest marketing agencies in the world. His marketing insights are some of the most valuable in the world. Enjoy.
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Timestamps
0:00 - Intro
01:19 - People: How To Get Anyone To Buy Anything
01:55 - Why Your Business Is Nothing Without Marketing
06:46 - Why Relationships Are Essential For Business Success
16:13 - How To Get Customers For Cheap And Maximise Profit
24:50 - Why Charging More Will Get You More Customers
27:22 - Price vs Quality: What Matters More?
43:16 - Why Your Business Will Fail Without THIS...
46:33 - How To Make It Impossible Not To Buy
53:37 - Save Time And Money By Doing This...
55:35 - How To Become A Master